What does the perfect animation demo reel look like? It's not an academic question. A good demo reel is the student's calling card, their shop front to the world and a public display of talent. No matter how good or talented you may be - you are only as good as your demo reel. It is what employers will look at when they decide which of ten applicants to hire for a vacancy. A good reel is the difference between getting hired, and not.
Above is an example of what I think a good animation reel should look like. This is the work of the very talented Richard Jeffrey, who took my animation course at Escape Studios in London. Rich has done a mixture of character and creature work, and shows not just technical skill but that most elusive of qualities - the capacity to entertain.
Any student with a reel like this will not struggle to find work.