D&AD is an educational charity which exists to promote excellence in design and advertising. They aim to "reward great ideas that are well executed and appropriate".
Entering competitions like D&AD is a great way for students to test their skills and compete internationally. Winning prizes is an excellent way to build a profile and also get noticed by employers.
Getting that first job is always the hardest step in launching a career. But having an award on your CV is the best start you can have.
And, even if you don't win, the process of entering competitions imposes its own discipline, forcing you to raise your game and do the very best possible job you are capable of. Which is something that few people ever regret.
(Editor's Note: For more impressive work done by our students and recent graduates here at Bucks, check out the work of Sabah Masood. Also take a look at the work of Andy Thomas here, see our latest commercial project for Rocketseed, our short film done for a global aid agency, and take a look at the excellent work of designer Monika Dzikowicz, architectural visualisation specialist Krsytof Michalski, Alex Whitfield and the 3D artwork of Mike Swan.)