posted a lot of information at their website about what, exactly, they look for in a graduate's demo reel.
You can see Dan's incredibly helpful advice here: http://www.cinesite.com/podcasts/9.
(Editor's Note: For more practical advice on careers, read what Blue Zoo has to say about demo reels. See also advice from Disney, Sony Pictures Animation, and watch our video on how to create a great demo reel. Read about what our graduates had to say at the recent Graduate Panel. Check out this post on how to set up an small business. Also learn about your first client project, read out our post on Portfolio Careers, and read this piece on Survival as a Freelancer. Study the nuts and bolts of freelance life by reading our guide to invoicing clients, and our guide to freelancers and taxes. For more on careers in general, check out our guide to animation careers here, and also take a look at this map of digital studios - a great place to start your search for work in the business. Finally see our article on the jobs page at awn.com )