Sunday, 7 March 2021

BNU Grad Craimer Jones CG Artist at Hogarth

Craimer Jones
Many congratulations to Bucks Animation & VFX graduate Craimer Jones who has recently been hired as a CG Artist at Hogarth Worldwide.

Hogarth describes itself as "the largest creative content production specialist in the world"; their work crosses "all media and industry sectors" and "partners with the world’s top brands to deliver complex solutions to today’s content challenge".

Craimer joins Hogarth as a digital artist specialising in 3D Automotive work. 

Craimer Jones
Craimer Jones studied Animation and VFX at Bucks, working hard to polish his demo reel and create a CG portfolio that mets industry standards of quality. 
Hogarth Worldwide

Hogarth Worldwide
Hogarth is a creative content production specialist, creating content for global brands. Craimer specialises in CG automotive work, creating fully digital versions of products created by clients such as Ford, Aston Martin and Triumph.

Prior to working at Hogarth, Craimer worked at Burrows for several years as a CGI artist, working on projects for major blue chip clients.
Craimer created photorealistic images of vehicles, preparing them for publicity in media outlets such as TV advertisements and brochures.

Technical challenge 
Digital Porsche by Craimer Jones
Craimer's workflow involves accessing and then processing raw data from the client (usually a CAD file), which then usually requires clean up. The work progresses through the pipeline until it is sent for client approval.  

Everything must be modelled extremely carefully - including details such as interior seating, exterior tyres, making sure that the UVs are mapped correctly, the geometry does not have any breaks or tears, and creating materials for various assets such as seats and the correct car paints.

100% Accuracy
3D artwork by Craimer Jones
Craimer has to make sure the work is completely "product correct" - the 3d file must be 100% accurate and ready for the clients.

The Main software packages Craimer uses are 3ds Max, Autodesk Maya, Rhino 3d and 3d Unfold.

Graduating from Bucks 
When Craimer left Bucks New University he decided to update his portfolio to demonstrate his 3D skills, making a list of goals and then to ticking these off in order to achieve the right level of skill in his portfolio. 

Artwork by Craimer Jomes

Craimer built his portfolio with various examples of 3D work, demonstrating good topology and workflow with a variety of examples. These included hard surface modelling and soft surface modelling, as most companies want to know you that can do both. 

Advice for students hoping to break into the creative industries
Craimer's advice to students is not to apply for jobs until you feel you are ready, and you have confidence in your portfolio or demo reel. You must be prepared to update your portfolio so that it is tailored for the job you are applying for.

3D Artwork by Craimer Jones

Craimer worked hard at university and harder still in the months after leaving Bucks, as he was determined to break in to the industry.  Once your foot is in the door - that's the main thing.  Make sure that you prepare for the interviews; research the company you are applying for so you are well informed about what they do.

You can see Craimer's online portfolio here.

 For more on the experience of studying at Bucks New University, come and visit us at one of our Open Days, take a virtual tour of one of our animation studios, check out what our students think of our course, and see why we're ranked in the top 12 creative universities in the UK.

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