Your
first and most important task is to get really good at what you do. This is an
obvious rule, but many animation students don’t realize just how competitive
the industry is. At university, the pace of life can move slowly. But your life
as a freelancer is a world of perpetual deadlines – any of which you will miss
at your peril. You have to be on top of your craft, and be better than the
rest. It takes a while to get really good, so you must use your time at uni to study
hard and practice. Make your work entertaining and fun to watch.
Students
worry a lot about grades, but the most important thing that any student will
have on graduation is not their class of degree, but their demo reel. A
graduate’s demo reel is their shop front, their display of talent. Nowadays it
will be online at a website or blog. A great demo reel brings in work. The
number one rule of demo reels? – no
mistakes. Most studios get piles of unsolicited demo reels. The good news
is - they will probably look at your reel. The bad news is - they will probably
look at your reel for ten seconds or less. So you have, in effect, ten seconds
to impress. If there are any errors in your work, they will notice, and they
will assume one of two things: either you saw the mistake, but could not fix
it, or, worse, you didn’t see the mistake. Either way, you’re in the no pile.
If
you want a successful freelance career, you must be a generalist and a
problem-solver. The more parts of the animation process you can master, the
more useful you are to an employer or a client. Animators often double up as
storyboard artists and character designers. The more technically minded can do
3D modeling, maybe some rigging, possibly even some texturing and lighting. The
smaller the studio, the more you will be expected to be a jack-of-all-trades.
Plus, if you are going to take on short projects for clients yourself you will
need to know a bit of everything in order to deliver a final product, or else
have quick access to someone who can. Lots of freelancers work this way, in
informal teams, pooling expertise so that all parts of the project can get
completed on time.
Graduates
also need to learn the nuts and bolts of freelancing. These are the kind of
technical skills that universities tend not to teach, because it falls under
the ugly heading of training rather
than education. But whatever it is
called, freelancers need to know it. They must learn how to draw up an invoice,
how to manage their taxes (freelance income is typically not taxed at source –
you have to pay the taxman later), learn how to deal with clients and learn how
to manage client expectations successfully. Hopefully your school or university
will teach you this stuff, but plenty won’t. In practice, there is no
substitute for a live project to teach you how it all works, which is why we
try to encourage even second year students at Bucks to take on small commercial
work for paying clients.
How
do graduates land their first freelance project? Pro bono work is a good way to
start, working for free or at very low rates, often for friends, family, or
friends-of-friends. Try not to turn down a job; instead find a way to embrace
new work even if you don’t have time and you’re not sure how to pull it off. Juggling
projects and taking calculated risks is what freelancers do. Feeling
overworked? Join the club. Don’t know how to use a piece of software? Me
neither. Stay up late, work Sundays, do online tutorials at YouTube - do what
it takes. The more and varied jobs you can turn around, the better you will get
and the more capable you will become.
Along
the way you will have to become your own IT department. You can run a small
studio from your bedroom these days – which is one of the reasons we give our
students at Bucks a free laptop when they arrive. We want them to become
self-sufficient professionals at the earliest possible opportunity.
Get yourself a good laptop, and find ways to get the software you need. Become a problem solver; learn that most technical problems can be Googled – someone out there has faced the same problem you have just stumbled across, and found a solution.
Free computers at Bucks! |
Get yourself a good laptop, and find ways to get the software you need. Become a problem solver; learn that most technical problems can be Googled – someone out there has faced the same problem you have just stumbled across, and found a solution.
Freelancers
must learn to manage their finances. One of the challenges of starting out is
the shocking reality that clients often don’t pay on time. A common rookie
error is to start chasing up an invoice a few days after it was issued. Don’t.
Clients don’t like it, and they will think you’re desperate. Many companies pay
at the end of the month, or even the end of the following month. Get used to
waiting. If someone doesn’t pay after 2 months – send a polite email. But know
that almost everyone does pay in the end. Unlike employees, freelancers don’t
get a steady paycheck – your income will fluctuate hugely. That means you need
to save money and be financially defensive.
So
what do you do when you finally land your first
freelance job? Let’s assume you've pitched the idea, you've agreed a price for
the job, and the client is shiny-eyed with excitement about the amazing work
you're going to do for them. Now all you have to do is deliver what you
promised. What can possibly go wrong? Plenty!
First of all, you must agree a price, and a schedule, and stick to both. Clients want to know what is going to happen, and when, and they don’t like to be told the job is going over budget. Set out the main milestones in advance, such as Script, Storyboard & Design, Animatic, Animation and Final render. Explain to the client that meeting deadlines will depend on getting their timely approval at every stage, but that whatever happens you will do your level best to deliver on time. And make sure you can deliver what you promise.
Second, Get the script approved as early as possible. Your client may have a script already, or they may want you to write one. Often they will never have done this before and will need a lot of help to get the story right. What is the story they want to tell? Who is it for? They may have no idea, or only the vaguest idea. Part of your job is to help guide them through this early, so you can get to work.
First of all, you must agree a price, and a schedule, and stick to both. Clients want to know what is going to happen, and when, and they don’t like to be told the job is going over budget. Set out the main milestones in advance, such as Script, Storyboard & Design, Animatic, Animation and Final render. Explain to the client that meeting deadlines will depend on getting their timely approval at every stage, but that whatever happens you will do your level best to deliver on time. And make sure you can deliver what you promise.
Second, Get the script approved as early as possible. Your client may have a script already, or they may want you to write one. Often they will never have done this before and will need a lot of help to get the story right. What is the story they want to tell? Who is it for? They may have no idea, or only the vaguest idea. Part of your job is to help guide them through this early, so you can get to work.
If it’s a film, the next stage is a
storyboard animatic, usually edited together with sound and music, and a style
guide, so the client knows exactly what they’re going to get. Show them samples
of other films and agree a style for their project. Once you start animation it
will too late to change this, so make sure you are agreed in advance.
It goes without saying that you must deliver on time. Clients don't care how busy you are with other things - they want their work done on time, when you promised it. They don't care if other clients are keeping you busy, or your dog is ill, or your broadband went down, or your hard drive died. Make sure you back up your work, and if you run out of time, work through the night to get it done. Do what it takes to deliver on time and be reliable.
One of the hardest things about client projects is learning to take client notes with good grace. On every job, clients will give you notes which you don’t agree with. Try not to disagree openly with the client. The best response to a dumb idea is to say "that's a great idea, why don't we try this..." and try to steer them in a less silly direction. Sometimes though you just have to do what you are told and make the best of it. Make it look as good as you can. Contrary to popular belief, you can polish a turd.
Finally, be positive. Clients want to feel that you are as excited about the project as they are. Even if you've just done an all-nighter and you feel like screaming at their latest ridiculous changes that they should have told you about weeks ago, be upbeat and optimistic. Make them feel good about working with you - remember that they are taking a risk by using your services for the first time.
And try to have fun. Over time you
will build up a portfolio of work that you will be proud of and that will help
you find work at other studios. Every job is a learning process that helps keep
you up to date on the latest techniques, and keeps you employable.
---Alex
---Alex
(Editor's Note: A slightly different version of this article was first published at Skwigly magazine on 31 January. For more practical advice on freelance careers, check out this post on your first client project, and read out our post on Portfolio Careers. Learn the nuts and bolts of freelance life by reading our guide to invoicing clients, and our guide to freelancers and taxes. For more on careers in general, check out our guide to animation careers here, and also take a look at this map of digital studios - a great place to start your search for work in the business.)
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