Friday, 29 March 2013

Does Education Kill Creativity?

Sir Ken Robinson is an educator who believes passionately in the importance of teaching creativity in our schools. In this fascinating (and very entertaining) 2007 TED talk Robinson explains why he thinks our system of education is broken and needs fixing.

Here at Bucks we believe that creativity can be taught. Studying 3D animation and the digital arts is not just about learning the right tools and which buttons to press. Yes, technical expertise is necessary, but creativity matters too. Good digital artists are just that - artists. Inventive, creative, funny and entertaining.

Soho VFX houses charge far more than their counterparts in Asia. How can they afford to charge a premium? The answer lies in a unique blend of technical excellence and creative talent. The perfect digital artist knows the software inside out - and also knows what to do with it. Clients come to London because they get - and expect - something extra.

Pleasing clients is what commercial artists do for a living. This means coming up with ideas, creative solutions, ways to make the client look good. Creativity and creative thinking is at the very heart of the process.

So a BA in Animation & VFX isn't just about technical excellence - though this is also vital. It's about coming up with great ways to apply what you have learned. Creating great projects is what we aim to do here at Bucks.


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