Animal Logic - What's in a Demo Reel?

The folks who brought you Lego Movie

At a recent talk in London Patricia Kung, head of Recruitment at Animal Logic, explained what Animal Logic look for in an animation demo reel. 

Animal Logic is one of Australia's leading animation and VFX companies, responsible for global box office hits like the Oscar-nominated The Lego Movie. Other movie credits include Babe, Mouse Hunt, Face Off, The Matrix, Moulin Rouge, House of Flying Daggers, 300, The Great Gatsby, Happy Feet, Legend of the Guardians, and Walking with Dinosaurs 3D.

So, what is life like down under for animation and VFX graduates, and (most importantly) how can our animation graduates start their careers at Animal Logic?