What is Transmedia?

The Internet. Image: Wikipedia

Once Upon a Time there was Media. Then, there was Multi Media. Then, there was New Media. Later, there was Cross Media, and eventually 360 Media.  But nowadays, it's all about your TransMedia strategy. And yes, you really do need one - at least, anyone with a product to sell. At a recent conference on the business of making animated films, Mahesh Ramachandra, Transmedia Producer & Strategist, explained what a Transmedia strategy is, and why we all need one.